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2017-04-01 / Shorts

Brand [Re]New

[CP]2 to host second annual Brand[Aid], a free effort focused on refreshing the marketing of a regional nonprofit


Local nonprofits looking to refresh their brand are encouraged to apply to Brand[Aid], a free philanthropic effort offered by a regional group of creative professionals.

[CP]2 will host its second Brand[Aid] this year when it guides a local nonprofit through a rebrand. While the process takes several months of collaboration, Brand[Aid] centers around a massive work session in June, when dozens of professionals come together for a weekend of brainstorming and designing.
But first, the group needs a client.

“Most nonprofits spend all their time helping others in our community. Brand[Aid] is our way of helping them,” Mark Dello Stritto, president of [CP]2 and founder of Bellefonte-based Loaded Creative, says. “We’re looking for a local nonprofit whose dusty, old marketing is holding them back. And with a nice refresh of its branding and marketing will thrive and better serve our community.”

Nonprofits have until April 14 to apply through [CP]2’s website (cpsquared.com). The top candidates will be interviewed and the chosen nonprofit will be announced on May 13 during the Bracket Awards, [CP]2’s annual awards ceremony celebrating the best of regionally produced advertising and design.
In 2015, [CP]2 worked with Housing Transitions to update its logo, website, messaging, marketing materials and fundraising strategy.

Local professionals involved in last year’s Brand[Aid] included employees from Blue Mountain Quality Resources, CL Associates, Groznik PR, Impressions, Loaded Creative, Penn State and Rowland Creative.

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